If you run a website and don’t know what search engine optimization (SEO) is, then it’s probably not doing as well as you’d like.
SEO is the process of getting people to visit your website from “organic” web searches via an engine such as Google, Bing, or Yahoo.
The good news is that basic SEO can be handled by anybody, and it makes a big impact in the long-term effects of your site’s traffic.
Below are 4 tips that, if implemented, will create a solid foundation for any SEO strategy.
Know Your Place
You can’t improve your SEO if you don’t know where you currently stand. An SEO checker tool should be used to kick-start your efforts and pinpoint key issues to focus on.
You will be able to find out how well your pages and content rank within sites like Google. Plus, you’ll know what keywords currently yield the most traffic. At this point, you can start making improvements.
Target the Right Keywords
Once you have that information at hand, targeting the right keywords is where you should begin.
SEO is all about the keywords people search for. Let’s say someone is searching for “vacation spots in Greece”. If your website doesn’t pop up in the first couple of pages, and you want it to for those terms, you need to make some changes.
You can do this by including those keywords into page titles and descriptions on your website. If there’s a specific post on the topic, you’ll also want to make sure you optimize it for your desired keyword.
Create Epic Content
Content is the lifeblood of every SEO strategy. When a site like Google sends out its crawlers to analyze your site, the only thing it has to go by is your content.
Back in the day, making it to the front page of Google search results meant spitting out a bunch of content, no matter the length. Now a days, it seem that longer content is the way to go.
When looking to improve your site’s rankings, you should focus on creating content that provides massive value. Usually this means going in-depth on a particular topic and making it as useful as possible.
Google continues to get smarter and it has become harder and harder to rank high without being a legitimate authority in your field.
Don’t Forget About Links
Last but not least, an important part of SEO is linking to other high-ranking sites in addition to your own. This shows search engines that you are a true authority in your niche. Here are a few tips for a beginner’s strategy:
- Include links to top-name sites in your articles and pages. Don’t go overboard, but several well-placed links go a long way.
- Include internal links to other pages and articles on your own website.
- Comment on other sites in your area and link back to your site.
Wrapping It All Up
If you didn’t know what SEO was or how it works, now you do. Use these tips as a starting place and before long you will be working your way up through the ranks of search engines. It’s an amazing feeling when someone searches for help on a topic and your site pops up first.