It’s highly important to take care of clients’ first impression. Thus, it should have the kind of appeal and functionality that people will love. Sticking to the basic web design rules is a must in order to achieve this spot on.
The following are the things that you should not miss:
- Grid systems
The grid determines how users read. There are hundreds and thousands of variations which involve various row and column arrangements. You should think of the best ways to arrange the images and texts. Life is easier for web designers now with all the pre-fabricated grid systems widely available. If you feel like creating your own, that would also be okay as long as the best web design solution is achieved. On top of this, there’s also a need to make your design responsive, so desktop and mobile users won’t hate using your website.
- Visual hierarchy
It’s a known fact that people read left-to-right and top-to-bottom in most cultures. And it’s also known that given these parameters, the reading behaviour calls for a more intricate set of guidelines. This is particularly because internet users have higher tendency to just “scan” texts instead of actually reading them. To design a good web page, you must consider these reading patterns by taking care of the essential elements, such as the call to action, key image, logo, etc.
The visual hierarchy is basically about giving a signal to readers on what should be first read and what they should be reading next. This could cover strategies such as spacing, font size, typeface pairing, colour highlights, and so on.
- Web-safe fonts
Back in the old days, the web only supported very restricted font variations. Today, a myriad of options is available right in front of you. Modern browsers have adopted font-face embedding and multiplied the web-safe options of today’s designers. There are lots of free fonts up for the grab.
However, there’s a need to follow certain rules in choosing good fonts. Usually, serif fonts are set for headlines since they become harder to read when used for smaller sizes. The body text is generally reserved for sans-serif. It’s also a rule to keep the number of different fonts on a website minimal. The more typefaces used, the more cluttered it could get. Pair fonts smartly to achieve a clean and readable web page. Also, font files vary in memory usage. Some could slow your site’s load time. Thus, pick a font style with this in mind as well.
The fonts you use affect the readability of your text; thus, it is one factor to be considered in your SEO strategy. SEO company Sydney makes sure that fonts are in line with the site’s overall design and does not create a negative impact with the text’s readability.
- Images and colours
The main rule in terms of colour and image is never to overdo it. Here’s a clearer run-through.
Like your fonts, don’t use too many colours. Two to three are cool. Also, you should match it with the overall branding the company is trying to establish. Colour pairings should also be done well to achieve a general good blend.
As much as possible, avoid moving images and the usage of flash. Unless you are experienced and can achieve the best approach, don’t use them including gifs. Studies reveal that users generally prefer sites that are still. Also’ don’t use images as mere fillers. Use relevant and significant ones. Moreover, don’t miss to keep the licensing restrictions in mind. Lastly, to avoid slowing down your site performance, keep image sizes minimum, like sticking to web resolution 72 ppi.
While you can bend the rules to allow for creativity, you must not forget that they are mainly constructed for you to follow. If you do, you’ll find that you’ll be able to create a web design that sells.